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They are particularly useful if you need to demonstrate how your product or service works. Television advertisements have the advantage of sight, sound, movement and colour to persuade a customer to buy from you. Television has an extensive reach and advertising this way is ideal if you cater to a large market in a large area. If you cannot afford to play your advertisement regularly, you may find that radio advertising does not generate strong results. The best way to overcome this is to repeat your message regularly – which increases your costs significantly. Listeners can find it difficult to remember what they have heard and sometimes the impact of radio advertising is lost. If your target market listens to a particular station, then regular advertising can attract new customers. RadioĪdvertising on the radio is a great way to reach your target audience. If your target market is only a small percentage of the circulation, then advertising may not be cost-effective.
Magazines do not usually serve a small area such as a specific town. If your products need to be displayed in colour then glossy advertisements in a magazine can be ideal – although they are generally more expensive than newspaper advertisements. women) and trade (industry/business type e.g. Magazines generally serve consumers (by interest group e.g. Readers (your potential customers) tend to read magazines at their leisure and keep them for longer, giving your advertisement multiple chances to attract attention. MagazineĪdvertising in a specialist magazine can reach your target market quickly and easily. You may find that a combination of advertising in your state/metropolitan newspaper and your local paper gives you the best results. Display advertisements are placed throughout the paper, while classified listings are under subject headings in a specific section. Newspaper advertising can promote your business to a wide range of customers. Remember, you can always be creative in your advertising to get noticed (within advertising regulations). The following list is an introduction to advertising tactics that you could use. For example, if you know that your target market reads a particular magazine, you should advertise in that publication. The advertising option chosen should also reflect the right environment for your product or service. The most suitable advertising option for your business will depend on your target audience and what is the most cost effective way to reach as many of them as possible, as many times as possible. Whether you are trying to encourage new customers to buy an existing product or launching a new service, there are many options to choose from. A successful advertising campaign will spread the word about your products and services, attract customers and generate sales.